Shopee Live Drives 120 Times Add-to-Cart Conversion During 10.10
Minggu, 15 Oktober 2023 07:46 WIB
Live Festival surpassed records with 30 million engagements
KUALA
LUMPUR, MALAYSIA - 13 October 2023 - Shopee achieved a historical
milestone this 10.10 Shopee Live Festival, with a remarkable 120 times
uplift* in "Add to Cart" conversions, driven by increased new user
traffic and high user engagements on peak day itself. Malaysians
participated in fun and interactive live stream sessions, enjoyed
live-exclusive vouchers from participating sellers, and joined in on
Shopee Live game shows.
Happy users checking out Shopee Live
Shopee
Live recorded an outstanding 30 million engagements on 10.10,
underscoring the captivating nature of live streaming with users
anticipating dynamic features such as Flash Vouchers and Spin 2 Win mini
games. 12 times more* first-time viewers eagerly tuned in to Shopee
Live on 10.10 as they eagerly sought the opportunity to get 90% off
vouchers from participating sellers and compete for a chance to win the
RM10,000 cash prize at the 8PM Kotak Duit Misteri game show.
Shopee
Mall sellers significantly increased 12-fold, adopting Shopee Live for
the first time on 10.10 day versus an average normal day in the last
quarter. Buyers were treated to exclusive deals and discounts from over
5,000 brands such as Pediasure, TTRacing, and more on Shopee Live. On
10.10, Jovian, LONKOOM, Maybelline, Mydin, Nestle, Skechers, SKINTIFIC,
Swiss Thomas, Zoe Arissa, and Zucca reached the highest number of live
stream orders, offering worry-free shopping with 100% authentic
products, a 15-day Return Policy, and 8x Money Back Guarantee.
Kenneth
Soh, Head of Marketing at Shopee Malaysia said, "We are pleased to
report a remarkable surge in demand for shoppertainment through Shopee
Live. So many notable brands took centre stage during the 10.10
campaign, and Malaysians tuned in to discover new products, engage with
others, and save with exclusive deals. Shopee's track record in driving
conversions is a huge monetizable opportunity for our livestream
sellers."
This 10.10 Shopee Live Festival, Fashion and Beauty
brands capitalised on live commerce offering a captivating
behind-the-scenes glimpse of their products. Throughout the day,
Malaysian consumers readily searched for fashion products and
accessories such as blouses, dresses, women's handbags, women's shoes,
and women's sandals. Plus-size clothing, jewellery, and hijab emerged as
the most ordered fashion products on peak day.
Buyers claimed
over 1.3 million vouchers on Shopee Live, making it a shopper's paradise
for those seeking to save big on their purchases. Hand sanitizer refill
bottles, natural farm fresh eggs, and Halal sambal took the top spot
for local Shopee Live orders, reflecting a diverse range of consumer
interests.
"Shopee Live comes with proprietary dynamic tools to
create exciting live streams, including the Polling Tool, Auction Tool,
Flash Vouchers, and Exclusive Live Streaming Price. Brands and sellers
use them to personalise sessions, creating urgency, two-way
conversations, and drive higher conversions. The result is unforgettable
and highly engaging interactions that resonate with their target
audiences," Soh added.
Outside of the Klang Valley, Johor Bahru,
Kinta, Melaka Tengah, Seremban, and Timur Laut witnessed a substantial
surge in engagement through Shopee Live. This highlights the broadening
outreach and widespread allure of Shopee Live as users explore new
horizons on e-commerce.
Shopee Malaysia
Shopee is the leading
e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an
inclusive and sustainable digital ecosystem by enabling businesses to
digitalise and grow their online presence, helping more people access
and benefit from digital services, and uplifting local communities.
Shopee
offers an easy, secure, and engaging experience that is enjoyed by
millions of people daily. Shopee is also a key contributor to the
region's digital economy with a firm commitment to helping homegrown
brands and entrepreneurs succeed in e-commerce.
Shopee is part of
Sea Limited (NYSE: SE), a leading global consumer internet company.
Sea's mission is to better the lives of consumers and small businesses
with technology through its three core businesses: Shopee, Garena and
SeaMoney.
The issuer is solely responsible for the content of this announcement.
Hashtags: #SHOPEE #SHOPEELIVE #SHOPEE1010 #SHOPEEMY