Unveils How Cross-disciplinary Design Shapes the Vibrant Design Scene in the Guangdong-Hong Kong-Macao Greater Bay Area

HONG KONG SAR  - 30 November 2023 - Design Spectrum, the public-facing platform of Hong Kong Design Centre (HKDC), which is sponsored by Create Hong Kong of the Government of Hong Kong Special Administrative Region, is presenting a design exhibition titled 'Re: Full Gamut' from 29 November to 12 December 2023 at the new HKDC Design & Fashion Base in Sham Shui Po.

Being one of the featured events at the GBA Creative Night*, the exhibition echoes to the theme to promote Hong Kong Design and foster potential collaborations among Guangdong-Hong Kong-Macao Greater Bay Area (Greater Bay Area) through showcase of the uniqueness and potential of vibrant design scene in the Greater Bay Area, celebrating the extensive collaborations and relationships among designers from different disciplines throughout the fashion design process.

Design Spectrum 'Re: Full Gamut' Exhibition

The Greater Bay Area is renowned for its vibrant and dynamic design industry, which has propelled the region onto the global stage as a thriving incubation platform for designers of all disciplines. In the 'Re: Full Gamut' exhibition, public are going to explore the interconnectedness of different design disciplines and appreciate the creative power in the design industry in the Greater Bay Area.

* Sponsored by Create Hong Kong of the Government of the Hong Kong Special Administrative Region (CreateHK)

From Catalogues to Commercials, Products to Spatial Design, over 40 Cross-disciplinary Design Projects Highlights the Creative Journey of Fashion Design

Curated by local designer Roger Wu and multi-disciplinary creator Vivienne Yu, 'Re: Full Gamut' continues the fashion journey after Design Spectrum's 'The Full Gamut' exhibition, aims to take viewers on a revelatory journey of appreciating Fashion by pulling inspiration from various genres, offering alternative perspectives and fresh approaches to the definition of fashion. 'The exhibition explores the profound connections among various design disciplines, offering a holistic view on the creative collaborations between designers from across disciplines throughout the fashion design process,' Wu explains.

The exhibition has six zones that feature over 40 exhibits by Hong Kong designers, designers from other cities of the Greater Bay Area, and some designers from Japan and the United States. The exhibits magnify the interconnectedness of design disciplines, traditions, and techniques, emphasising their cross-over. Each of the six sectors highlight a specific creative journey of fashion design as below:

* 'Trends': By showcasing collaborations between trend analysts and various disciplines, designers share their insights into how trends shape diverse design thinking, driving consumer preferences, and demonstrating the dynamic relationship among trends, heritage, and local cultural identity to create fashion-forward projects.

* 'Materials': The vital role of materials in fashion design is demonstrated through a series of creative projects. The creative use of diverse fabrics, textiles, and innovative materials showcases how designers not only push the boundaries of traditional materials to create unique and sustainable fashion pieces but also bring a breakthrough to the industry and society.

* 'Design Development': This zone is comprised of projects that transform initial concepts into tangible fashion creations and it showcases how multi-disciplinary designers interpret fashion with different facets by experimenting with prototypes in technical expertise and bringing a design from sketch to reality.

* 'Production': The zone highlights the collaborative efforts between designers and manufacturers to preserve traditional craftsmanship, as well as emphasising the significance of efficient and sustainable production practices in mass. And the emerging needs for tailor made and inclusive design are reflected.

* 'Retail': To create immersive and engaging retail experiences and understand how they complement each other to deliver a cohesive brand experience, this zone showcases the link between fashion design and retail, illustrating how designers create collections, delve into visual merchandising, store design, and the importance of branding and marketing to connect with customers successfully.

* 'Re(up)cycle': A series of creative designs with the transformative power of upcycling and inclusiveness is displayed in this zone, showcasing how good designs can contribute to a circular economy and promote environmental consciousness and inclusivity within communities.

Two Thematic Installations that Transcend Time, Space, Thoughts, Materials and Skills are Back!

Received high praises at the 'The Full Gamut' exhibition, two design installations will be restaged in 'Re: Full Gamut' exhibition with 40+ design projects at the new HKDC Design & Fashion Base. To commemorate the brand Lee Kung Man (LKM)'s centennial anniversary, Westley Wong of Wholly Wholly created the unique thematic installation 'Gradient of Centennial', which will be on display again. This installation showcases the

brand's evolution, cultural significance, and impact on fashion by presenting 100 LKM's signature cotton shirts dyed in 100 colours, each representing a year of the brand's legacy, together with the brand's iconic 'golden deer' neon signage.

Another collaborative installation to be restaged in the exhibition, 'Anamorphic Synthesis', created by designers Wai Tang, Noel Chu, Stephen Liang and Violet Foo, blurs the boundaries between fashion and architecture design. This multi-layered installation presents a wedding dress form representing the design process, incorporating metaphor, form, structure, and facet elements. The dress is deliberately inverted to offer visitors a unique experience to explore what is tangible and what is speculative by looking into the reflection.

Free Featured Public Guided Tours for Discovering Designers' Stories in the Fashion Creative process

Free guided tours will be available to the public during the exhibition on 2 and 9 December, 2023 (each with three slots at 11:30 am - 12:15 pm / 2:00 pm - 2:45 pm / 4:00 pm - 4:45 pm respectively), taking the public to explore the six creative journeys of fashion industry and examine the intricate relationships among different design disciplines within the design spectrum from different angles.

For further details of 'Re: Full Gamut' exhibition and registration of various activities, please visit www.designspectrum.hk

Please refer to the attached appendix for more information on selected exhibits.

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