EBC Financial Group celebrates the spirit of Thailand's most iconic festival as an official sponsor of the S2O Songkran Music Festival 2026

BANGKOK, April 13, 2026 (GLOBE NEWSWIRE) -- There is a moment each April when Bangkok comes alive in a way that nowhere else on earth can match. Streets flood with colour and water. Music thunders through open-air stages. Strangers become friends in seconds. That moment is Songkran and this year, EBC Financial Group ("EBC") is proud to celebrate it as an official sponsor of the S2O Songkran Music Festival 2026.

The sponsorship reflects EBC's long-standing commitment to supporting vibrant cultural traditions in the communities where it operates. One of Asia's most celebrated water-and-music festivals, S2O has grown into a global symbol of Thai cultural identity -- a fusion of centuries-old tradition and world-class contemporary entertainment that draws thousands of international and local attendees each year.

A Broker That Shows Up Where Its Community Lives As the Official Foreign Exchange Partner of FC Barcelona, EBC stands alongside one of the world's most iconic sporting institutions. It connects with millions of football fans across Asia, Latin America, the Middle East, and Africa through a shared belief in teamwork, ambition, and excellence. Through its ongoing collaboration with the University of Oxford's Department of Economics, this World's Best Brokerage, according to World Finance in 2023-2025, helps bring world-class economic thinking to a global audience, making financial and economic literacy more accessible and inclusive. And as a partner of the United Nations Foundation's United to Beat Malaria campaign, now in its second year, EBC invests in the health and equity of the communities it serves - because a broker's responsibility does not end at the trading screen.

Supporting S2O is the natural next chapter in that story. Where FC Barcelona channels the thrill of competition, Oxford sharpens the mind, and the UN Foundation protects the most vulnerable, S2O celebrates culture, joy, and the spirit of coming together. For a broker that has always believed in showing up meaningfully in the communities it serves, Songkran is the perfect stage.

Celebrating Thai Culture on a Global Stage
Songkran is more than a holiday. It is a living expression of Thai generosity, renewal, and togetherness: values that resonate far beyond Thailand's borders. The S2O Songkran Music Festival has become a powerful ambassador for that spirit, introducing the world to a celebration that is joyful, inclusive, and unmistakably Thai.

For EBC, the opportunity to be part of that story is significant. Thailand's cultural richness and creative energy have long made it one of Southeast Asia's most dynamic societies. By supporting a festival that amplifies Thai traditions for a global audience, EBC honours the culture of a country that holds an important place in its regional presence ? and reinforces its belief that the communities it operates in deserve to be celebrated, not just served.

Beyond the Screen, Into the Moment
At its core, this sponsorship reflects what kind of broker EBC chooses to be ? one that deeply connects with the people in every region it serves, shares their passions, supports what they love, and encourages them to live fully. Songkran, with its energy, its warmth, and its tradition of bringing people together, is the perfect expression of that ambition.

As the countdown to Songkran begins, EBC looks forward to standing alongside the thousands of festival-goers who will gather at S2O Land Bangkok this April, not as a brand on a billboard, but as part of the celebration itself. Some of the best partnerships, after all, are built not in boardrooms but in the moments people remember.

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