LAS VEGAS, USA  - 28 June 2024 - Lee Kum Kee Sauce Group ("Lee Kum Kee"), the renowned Asian cooking brand, announces a high-profile global collaboration with The World's 50 Best Restaurants as its first-ever exclusive Official Sauce & Condiment Partner.

Lee Kum Kee made its debut at The World's 50 Best Restaurants 2024 event in Las Vegas during 3-6 June, where leading chefs, gastronomic media and culinary experts converged for the reveal of this year's hotly-anticipated list.

Throughout the four-day programme, Lee Kum Kee proudly showcased its authentic Asian sauces and condiments. The company's signature sauces such as Oyster Sauce, Sriracha Mayo and Hoisin Sauce were featured in the welcome dinner, Chef's Feast, awards reception and closing party menus. Moreover, Lee Kum Kee provided premium bites to the delight of the audience at its booth. Prepared by Lee Kum Kee USA's chef team, the Wagyu steak tartare with Lee Kum Kee Premium Oyster Sauce was particularly well-received. The positive feedback received by Lee Kum Kee underscores its broad appeal as a "global gateway to Asian cuisine", with guests from diverse backgrounds appreciating its products' quality and flavour.

Doreen Cheng, Chief Marketing Officer of Lee Kum Kee Sauce Group said, "Lee Kum Kee is immensely proud to partner with The World's 50 Best Restaurants and bring authentic high-quality Asian sauces and condiments to connoisseurs around the world. It reflects our commitment to be a global gateway to Asian culinary culture and foster a community with a shared passion for excellent culinary experiences."

With a richly flavourful heritage of over 135 years, Lee Kum Kee is synonymous around the world with the authentic tastes of Asia. Today, the brand provides over 300 types of sauces and condiments to over 100 countries and regions.

Lee Kum Kee looks forward to continuing its partnership with 50 Best's regarded community over the next year. The company is excited to bring to life superior experiences worldwide through upcoming events such as Latin America's 50 Best Restaurants 2024 and Asia's 50 Best Restaurants 2025.

https://corporate.lkk.com/en

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