SHENZHEN, CHINA  - 18 September 2024 - To mark its 20th anniversary, OPPO is set to forge a partnership with United Nations Educational, Scientific and Cultural Organization (UNESCO), with the goal of empowering cultural education and diversity through technology. Using imaging technology, this initiative aims to preserve and transmit cultural heritage, enabling youth to explore the world and connect with diverse cultures, truly embodying the spirit of "Connecting Cultures, Inspiring Futures."

Empowering Cultural Education through Imagining Technology and A Call for "Culture Donation"

As part of this collaboration, OPPO will donate 1000 OPPO tablets to support the development of local youth education in Africa and Asia. These devices will feature cultural programming courses developed under the 'Youth Coding Initiative', jointly launched by UNESCO and CODEMAO, children's programming education brand. The initiative aims to promote the inclusive and safe use of technology, advance equitable education in Africa and Asia, and help preserve local cultural heritage through digital learning.

Firmin E. Matoko, the Assistant Director-General for Priority Africa and External Relations, stated, "OPPO's dedication to advancing youth innovation and education is highly appreciated. I am sure that the students and teachers from Africa and Asia will better benefit from the new partnership with OPPO following UNESCO vision and requirements." The partnership will be launched officially after completing the relevant UNESCO procedural reviews. OPPO's initiative has received strong support from the National Commission of the People's Republic of China for UNESCO.

In addition to the donations, OPPO is launching a global campaign #CaptureMyCulture, encouraging users worldwide to contribute to cultural preservation by sharing photos and stories that celebrate their local traditions. Participants in this campaign will have the chance to witness the donation ceremony.

OPPO's Continued Commitment to Cultural Preservation

OPPO's commitment to cultural education extends beyond its partnership with UNESCO. Earlier this year, OPPO joined forces with Discovery Channel to launch the "Culture in a Shot" project, a global initiative aimed at spotlighting and protecting cultural diversity through imaging technology. The project captures the efforts of dedicated individuals: Thailand's Lisu group preserving their heritage through music; Indonesia's artisans practicing the ancient craft of batik with a visual representation of local traditions; and Spain's flamenco dancers embodying Andalusian culture through their art form. Every single group tells the unique cultural story through the distinct art form.

Besides, OPPO launches AI Studio in the Reno12 series, allowing users to generate a studio-quality portrait, such as transforming into a flamenco dancer, offering an immersive cultural experience from anywhere in the world.

OPPO continues to push the boundaries of technological innovation, using its expertise in AI and imaging to enhance cultural preservation and education. By providing tools for creative expression and storytelling, OPPO is helping to connect cultural and inspire the next generation.

As OPPO celebrates its 20th anniversary, the company remains dedicated to its mission of "Technology for Mankind, Kindness for the World", Moving forward, OPPO will continue to harness technology to contribute towards positive impact on society. OPPO remains dedicated to promoting cultural preservation and youth education, contributing to the inheritance and development of global culture.

The OPPO 20th anniversary #CaptureMyCulture campaign is open for submissions until September 25, 2024. Click here to share your cultural photos and stories, connecting cultures, inspiring futures!

About OPPO

OPPO is a leading global smart device brand. Since the launch of its first mobile phone - "Smiley Face" - in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find and Reno series. Beyond devices, OPPO also provides its users with ColorOS operating system and internet services such as OPPO Cloud and OPPO+. OPPO has footprints in more than 60 countries and regions, with more than 40,000 employees dedicated to creating a better life for customers around the world.

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