"Our vision for k2o is to transform hydration into a daily beauty ritual," said Jay Hunter, CEO of k2o. "Partnering with iHerb allows us to realize that vision on a global level. This allows us to reach customers who are looking for products that support the way they look and feel, from the inside out."

k2o's debut product, Advanced Skin Hydration Mix, was created to make daily hydration a pleasurable ritual. A convenient, portable drink mix, this product is carefully formulated with select ingredients to deliver specific benefits to help you look and feel your best. Advanced Skin Hydration Mix combines electrolytes with hyaluronic acid and VERISOL? bioactive collagen peptides, delivering beauty and health benefits in one refreshing drink.

VERISOL?, one of the most researched collagen peptides for skin health, has been clinically proven to help improve skin elasticity and hydration, and reduce the appearance of fine lines and wrinkles in as little as 4 weeks. *

"k2o is exactly the kind of brand our customers are looking for--authentic, on-trend, and made with high-quality ingredients," said Hyeyoung Moon, Chief Revenue Officer of iHerb. "We are excited to partner with Kylie and her team to bring this experience to customers around the world."

Advanced Skin Hydration Mix will be available in three signature flavors--Strawberry Lychee, Peach, and Lime--as well as combination packs designed for easy exploration and daily use.

With iHerb's global reach and loyal customer base, consumers outside the United States will be the first to experience this new innovation in hydration products, which combines beauty, health, and lifestyle.

*These statements have not been evaluated by the U.S. Food and Drug Administration (FDA) or any other regulatory agency. This product is not intended to diagnose, treat, cure, or prevent any disease.***