SINGAPORE - 21 May 2021 - The Singapore Property Show (SPS) is back from 13 to 30 May 2021 for a bigger edition this year! SPS 2021 will offer more than 25 of the latest launched private property projects for sale through a fully digital experience, in a collaboration between Mediacorp, 99.co, and an expanded slate of leading real estate agencies including ERA Singapore.

Potential buyers and investors can look forward to narrated tours of virtual show flats and webinars by real estate experts at SPS 2021, as the property industry continues to adapt to shifting consumer preferences for virtual viewings and digital transactions. This follows the success of last year's show, which saw total engagement exceeding 1.78M users over four weekends [1]. 

ERA's top management and industry frontrunners will offer insider tips and insights on real estate trends through a comprehensive series of webinars, while Mediacorp will amplify public awareness and engagement through publicity across its extensive multiplatform network. 99.co, the host portal, will showcase selected developments via virtual tours and webinar signups on its portal.

Over two consecutive weekends starting 22 May, a series of 40 webinars will be helmed by an expansive network of industry experts. These webinars will walk attendees through virtual open houses and cover wide-ranging topics of interest to home buyers and property investors, with highlights as follows:

TBEL

Property hunters may also sign up for virtual or live tours of selected developments. All SPS 2021 project listings will include virtual tours of online show flats, with voiceover introducing viewers to notable features of the units. As viewers navigate the virtual unit, their locations within the unit will be continually updated on a "smart" floor plan at the corner of their screens. 

Instant mortgage calculators will provide property seekers with an immediate indication of the financial considerations for their unit of choice.

99.co Chief Executive Officer Darius Cheung said: "We had overwhelming demand from both consumers and exhibitors last year and it's clear that online exhibition is the default way to go moving forward – enabling home seekers to learn and explore conveniently and safely at home. This year's show is bigger and better and is the place to go for consumers looking to buy a home!"

Mediacorp Chief Commercial and Digital Officer Parminder Singh said: "We are thrilled to be working with a larger pool of like-minded partners in reshaping the property-buying experience in Singapore this year. By leveraging our wide omnichannel network, Mediacorp will be able to ramp up public awareness of the show and offer partners unprecedented access to untapped audiences. In the process, we hope to do our part to empower consumers in making informed decisions in their property purchases, promote digitalisation of the real estate ecosystem and boost economic activity in the property sector."

ERA Singapore Chief Executive Officer Jack Chua said: "Our commitment to being the best in our professional service aligns with the enlarged vision of the Singapore Property Show. Homebuyers can now look forward to a higher level of real estate advisory; and we hope consumers can also enjoy an elevated virtual home buying experience via our digital tech tools, such as iERA Robo Advisor and RealtyWatch by ERA, whichhave enabled ERA trusted advisers in their digital engagements with our customers throughout this pandemic." (*).