HONG KONG SAR - 26 November 2024 - Is Hong Kong back to normal? It's a question that continues to be asked of people who live in Hong Kong, and to those who visit Hong Kong. It assumes that the city has not been itself in recent years.

However, Hong Kong has always been a vibrant and entrepreneurial city with unique quirks and idiosyncrasies that gives the city its soul. So to answer the question, no, Hong Kong is not back to normal because the truth is, Hong Kong has never really been normal.

Tired of the negative headlines, a ground-up private sector initiative launches today, uniting Hong Kong Brands & Influencers behind Hong Kong Never Normal; a new platform that kicks off with a campaign that celebrates the city's extraordinary spirit with over 100 stories across the initial phase.

Big and small brands, content creators and influencers with roots in Hong Kong have come together to share stories around people, places, culture, lifestyle and brands that embody Hong Kong's Never Normal essence. The @HKNeverNormal Instagram page will feature original and collaborated social content to engage and inspire conversations.

Joanne Lao, CEO of TBWA, the creative agency that initiated this campaign, said, "Our ambition is to rekindle the pride HongKongers deserve to have towards their remarkable home city. While this launch phase aims to build awareness, engage and ignite buzz, future phases will involve more collaboration activities with our 'Hong Kong Never Normal' community of brands, creators and influencers".

Supporting partners include home grown brands and start-ups across 12 industry sectors including art, beauty, entertainment, education, food and beverage, fashion, hotels, lifestyle, media, non-profit, retail, sustainability, technology and traditional Chinese medicine. Full list of partners below.

In addition, individuals and influencers from many facets of Hong Kong are generously sharing their Hong Kong Never Normal perspectives in support of the campaign, including film director/actor Stephen Fung, business influencer Allan Zeman, 5-time Olympic swimmer Stephanie Au, singer/songwriter Serrini Leung and comedians Jordan Leung and Vivek Mahbubani.

Be inspired by the energy, entrepreneurism and creativity of Hong Kong and its people. Visit Instagram @HKNeverNormal and the website hknevernormal.com

PARTNERS
In alphabetical order

Official Brand Partners	Story Partners	Influencers/individuals
9GAG	A Spark of Madness	Allan Zeman @allanzeman
Animoca Brands	BeCandle	Chaotic Hong Kong Expats @chaoshongkong
Asiaray Media Group	Broken Finger Plus	Evelyn CHOI Wing Yan @evelynchoii
Easy Group	COA Hong Kong	Hong Kong Memes @hkmehmeh
Fleishman Hillard	Eu Yan Sang	Jordan Leung @69ranch
Fork Lore	Factiv	Serrini LEUNG Ka Yan @gwendolyn.spot
Greater Bay Media Entertainment (GBME)	Hotel ICON	Stephanie AU Hoi Shun @stephaniehsau
Hong Kong Community Foundation	Mil Mill	Stephen FUNG Tak Lun @stephenfungible
HYPEBEAST	MPS International Consultancy	Vian LIN Ka Wing @vian_vn
Index Game	N.I.P. Gin - Hong Kong Craft Distilling Co.	Vivek Mahbubani @funnyvivek
LKF Group	Pirata Group
Media OutReach Newswire	Pomme
Ocean Park Hong Kong	Rooftop Republic
Ovolo Group	Sleepyhead
South China Morning Post	The Lion Rock Press
TBWA	The Savory Project
The Sandbox	Tuck Chong Sum Kee Bamboo Steamer Co.
	Young Soy Gallery
	Yuet Wo

The issuer is solely responsible for the content of this announcement.