At Southco, we specialize in creating first impressions that last, with each of us playing a key role in supporting our customer centric culture. While we create these impressions each day with our products, our service and our quality, these impressions reach our customers in a number of other formats. From our marketing materials to our company signage and website, the manner in which we present ourselves has a significant impact on how the Southco brand is perceived throughout the world.

As a global business, it is important that our customers have a consistent and meaningful experience with the Southco brand regardless of their geographic location. Our purpose -- to create first impressions that last -- creates a common point of reference for our global team when communicating Southco's mission & vision and core values. Going forward, we will apply that same principle to Southco's supporting brand elements to achieve a consistent brand message and appearance.

While the company logo itself remains intact, the graphical elements of our brand identity have been refreshed to represent Southco's reputation as a premium quality provider of engineered access solutions. With over 70 years of experience, Southco designs and manufactures the largest portfolio of access products in our respective industry. The clean lines of our products are reflected in our updated visual design scheme, which features a refined color palette and crisp, modern elements designed to inspire sustained confidence in our brand.

Since 1945, Southco has helped the world's most recognized brands create value for their customers with innovative access solutions designed to enhance the touch points of their products. Today, Southco continues to deliver on that legacy with our strong portfolio of core products and innovative new technologies. Southco's refreshed branding reflects the evolution of the company, as well as our commitment to providing premium quality solutions, engineering excellence, and world class service and support.

"This is an exciting time for Southco," said Thomas Mehler, President, Southco, Inc. "Creating a premium customer experience is at the heart of everything that we do, and we are constantly evolving to better meet the needs of our customers. Our brand refresh initiative reflects who we are today, our capabilities as an access solutions provider and leader in engineering technology and manufacturing, and our vision for the future." (mor/*).